Understanding CRM and Its Importance What is CRM? So, let’s dive into Customer Relationship Management (CRM) – the powerhouse behind managing a company’s interactions with current and potential customers. It combines software, practices, and strategies to analyze customer interactions and data throughout the lifecycle. Bottom line? It helps me build stronger relationships, improve customer retention, […]

Understanding the Importance of CRM The Role of CRM in Business As someone who’s dabbled in marketing for a while now, I can tell you, a good Customer Relationship Management (CRM) system is like the backbone of a successful business. In today’s competitive landscape, keeping track of customer interactions and data is crucial. It’s not