Understanding the Importance of CRM for Travel Agencies Enhancing Customer Relationships As a travel agency owner, I’ve found that building solid relationships with clients is everything. Customer Relationship Management (CRM) software is designed to help us get closer to our clients by organizing all the information we have about them in one place. Imagine having […]

Understanding the Importance of CRM for Travel Agencies What is CRM and Why It’s Crucial? As a travel agency, you might wonder what CRM even stands for! CRM, or Customer Relationship Management, is a fancy way of saying that you need a system to manage your relationships with clients. In my experience, this system can