Understanding CRM: A Necessity for Philadelphia Businesses What is CRM Software? To kick things off, I think it’s essential we talk about what CRM actually is. Customer Relationship Management (CRM) software is a tool that helps businesses manage interactions with customers and potential clients. It consolidates customer information, tracks interactions, and streamlines communication. For anyone […]

Understanding CRM Software What is CRM Software? CRM stands for Customer Relationship Management. It’s a tool that helps businesses manage their interactions with current and potential customers. In my experience, this software becomes invaluable as your business grows and you start to juggle multiple leads. With CRM software, you keep all your customer data centralized