1. Understanding Your Business Needs Assessing Your Current Processes Before diving into any CRM software, I always recommend taking a hard look at your current workflows. Ask yourself, “What do I want this software to solve?” Maybe you need a better way to track customer interactions or perhaps your leads are slipping through the cracks. […]
Understanding Your Business Needs Assessing Core Objectives When I first decided to look into customer relationship management systems, I had to get clear on what my business really needed. Were we aiming to improve customer service? Or were we more focused on pipeline management? The core objectives guide the entire decision-making process. As I delved
1. Understanding CRM Software and SFDO What is CRM Software? First off, let’s get our heads around what CRM software really is. It stands for Customer Relationship Management, and it’s designed to help businesses manage interactions with customers and potential customers. Along my career journey, I found CRM systems to be invaluable for keeping track