Define Your Audience and Goals Understand Who You’re Talking To When I first got into email marketing, one of the biggest breakthroughs for me was realizing how crucial it is to really know my audience. That’s not just demographics, but their pain points, interests, and what makes them tick. Ever since I started segmenting my […]
Understand Your Audience Research and Segment Your Contacts One of the first steps I always emphasize is the importance of knowing who you’re talking to. The better you understand your audience, the more effective your email sequences will be. This means digging deep into your CRM to research your contacts. Look at demographics, past interactions,
Understanding CRM Software and Its Purpose What is CRM Software? When I first dived into the world of customer relationship management (CRM) software, I was blown away by how much it could streamline my processes. In simple terms, CRM applications are tools designed to help businesses manage their interactions with customers. They store information about