Purpose and Functionality Understanding CRM’s Core Functionality When I think about Customer Relationship Management (CRM) systems, I see them as the backbone of customer interaction. At their core, CRMs are all about managing a company’s interactions with current and potential customers. The main intent here is to improve business relationships and streamline processes, right? Think […]

1. Purpose and Functionality Understanding CRM In my journey through marketing, I’ve noticed that Customer Relationship Management (CRM) software is primarily focused on managing a company’s relationships and interactions with potential customers and clients. It’s all about keeping track of who your customers are, what they want, and how you can help them. Imagine having