Understanding CRM Software What is CRM Software? As a marketing expert, I’ve come across countless tools over the years, but let’s start with the basics. CRM, or Customer Relationship Management software, is designed to help you manage your interactions with customers and potential clients. It’s like a digital Rolodex, but way more sophisticated! These platforms […]

Understanding CRM Software What is CRM Software? When I first started out in sales, I was really struggling to keep track of my clients and their needs. That’s when I stumbled upon CRM software. Simply put, Customer Relationship Management (CRM) software is a tool that helps businesses manage interactions with current and potential customers. This