Understanding Salesforce CRM What Is CRM? So, let’s kick things off by understanding what CRM actually stands for. It’s all about customer relationship management. Basically, it’s the way businesses keep track of their interactions with customers to provide better service and build long-lasting relationships. You don’t want to be that company that forgets about your […]

Understanding CRM and Salesforce What is CRM? When you hear the term CRM, it stands for Customer Relationship Management. Essentially, it’s all about how businesses manage their relationships and interactions with customers and potential customers. The goal is to improve business relationships, streamline processes, and enhance profitability. Honestly, it’s a game-changer when you get it