1. Understanding CRM: Its Purpose and Benefits What Is CRM? When I first stumbled upon the term CRM, I had no idea what it meant. Customer Relationship Management (CRM) is a software solution that helps businesses manage interactions with current and potential customers. It’s about keeping track of all those lovely connections that matter. The […]

Understanding CRM Software What is CRM? CRM stands for Customer Relationship Management. It’s basically a tool that helps businesses manage their interactions with customers and potential clients. Think of it as your digital assistant, keeping track of customer data, communication sources, and sales pipelines. As I’ve navigated through the world of marketing, CRM has become