Understanding CRM Basics What Is CRM? When I first got into sales, I kept hearing the term “CRM” thrown around. It stands for Customer Relationship Management. At its core, CRM software helps businesses manage their interactions with current and potential customers. It organizes, automates, and synchronizes sales, marketing, customer service, and technical support. In my […]

Understanding CRM Software What is CRM Software? So, let’s kick this thing off by tackling the big question: What is CRM software anyway? Well, CRM stands for Customer Relationship Management. It’s a tech that helps businesses manage their relationships and interactions with potential and current customers. Think of it as a digital Rolodex that gathers