TL;DR: Attention, a New York-based AI sales automation platform, raised $30 million in a Series B round led by RTP Global on June 23, 2026. Unlike passive CRM tools that only record and summarize, Attention’s agents take direct action — drafting and sending follow-ups, updating the CRM, and running the next sales play automatically. The company now processes more than 20 million agent actions per month across 500+ customers.
What You Need to Know
- Attention raised $30M Series B led by RTP Global, with returning investors Aglaé Ventures, Eniac, and Alven, plus new backer Linea Ventures
- The platform acts inside revenue workflows — not just observing, but drafting follow-ups, updating CRM records, and executing next-step plays
- Attention processes 20M+ agent actions per month; annual recurring revenue is up 4x year-over-year
- Average contract value has grown 10x over two years; 500+ customers include Abridge, Scale, Lovable, Preply, and BambooHR
- Funding will build an autonomous action engine that ranks and executes each rep’s highest-impact next moves by projected revenue
Attention, the AI sales automation platform for revenue teams, announced a $30 million Series B on June 23, 2026, with the round led by RTP Global. Co-founder and CEO Anis Bennaceur built the company around a single insight that separates it from nearly every competitor on the market: observation without action is a dead end.
“Most AI tools for sales watch the call and write up what happened,” Bennaceur said. “Attention takes the action — it drafts and sends the follow-up, updates the CRM, and runs the next play.” That closed loop between action and outcome is the operational edge the company is betting its next chapter on. According to Salesforce’s State of Sales Report, sales representatives spend only 28% of their time actually selling — the rest disappears into CRM data entry, follow-up drafting, and administrative overhead. Attention’s platform targets exactly that lost time.
Customer results validate the approach. Abridge, the healthcare AI company, credited Attention with 5x coaching efficiency while its sales organization delivered 4x growth. Unify improved its win rate by 40%. Certificial cut its forecasting margin of error from 15% to 5%. According to McKinsey & Company, AI-powered sales tools can increase leads and appointments by up to 50% — a benchmark several of Attention’s customers are already surpassing.
Why AI Sales Automation Is Shifting From Observation to Execution
The divide Attention is drawing — between AI that records and AI that acts — is reshaping how revenue teams think about their technology stack. Legacy CRM platforms were built to capture what happened after the fact. The next generation of AI sales automation tools operates in real time, inside the workflow, taking the action and learning from every outcome. Attention’s autonomous action engine, under development with the new capital, will surface each rep’s highest-impact next moves ranked by projected revenue, execute approved actions, and continuously refine its model with each result. For small and mid-sized businesses managing lean sales teams with limited administrative bandwidth, this shift from system of record to system of action is where competitive advantage is being built right now.
For SMBs ready to put their revenue operation on autopilot, book a free Automated Sales Machine demo and see how AI-powered CRM automation eliminates the manual work between every closed deal.
Related News
Attention Raises $30M Series B to Build the AI System That Runs Revenue Teams — FinanceWire
AI-Powered Marketing and Sales Reach New Heights With Generative AI — McKinsey & Company
State of Sales Report: How AI Is Reshaping Revenue Teams — Salesforce