What You Need to Know:
- Close has launched Chloe, a fully native AI sales agent built into its CRM, now available to all 11,500+ customers in the United States and Canada.
- During beta, 306 businesses used Chloe to make more than 818,000 calls, reaching nearly 112,000 prospects and logging over 6,400 hours of autonomous conversations.
- One beta customer reported a 50% increase in booked meetings within the first week of activating Chloe.
- Chloe operates entirely inside Close — no customer data leaves the platform to a third-party AI vendor, and every action is logged, reviewable, and editable.
- The AI sales agent is included on all Close plans with usage-based pricing, and most teams configure Chloe Voice in under an hour.
Close CRM officially launched Chloe — its AI sales agent — to general availability on June 9, 2026, making it the first CRM platform to ship a fully integrated voice AI that calls leads, qualifies prospects, and books meetings without a separate vendor or integration.
The announcement follows a beta period that produced documented autonomous sales calling data across 306 participating businesses. Chloe made more than 818,000 calls, reached 111,915 prospects, and completed over 6,400 hours of conversations — results that Close confirmed in its official press release. One beta participant booked 30 meetings in their first week, representing a 50% increase over baseline, without adding headcount or increasing ad spend.
What distinguishes Chloe from standalone AI calling tools is native CRM integration. Because Chloe operates inside Close, it has direct access to each contact’s call history, conversation transcripts, deal stage, and workflow automation — enabling contextually informed calls rather than scripted cold outreach. This architecture eliminates the data fragmentation and synchronization issues that have consistently undermined third-party AI dialers adopted by small business sales teams.
“The biggest opportunity with AI is not replacing salespeople,” said Close CEO Steli Efti. “It is giving small businesses leverage they could not afford before.”
At general availability, Chloe handles outbound voice calls, prospect qualification during live conversations, calendar booking, CRM field updates based on call outcomes, lead enrichment from conversational and external data, and automated follow-up cadences. Close has confirmed that multilingual support and native email and SMS capabilities are in active development. The AI agent is available on all Close plans with usage-based pricing — most core AI features, including Notetaker, pipeline suggestions, and Chloe Chat, activate immediately with no configuration.
For SMB sales teams evaluating AI automation platforms, the architectural distinction matters. Businesses that need a single platform combining CRM, AI calling, lead enrichment, and pipeline automation without vendor sprawl can explore how Automated Sales Machine delivers full-stack sales automation purpose-built for service businesses.
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