Loom Pricing: Honest Costs for Teams of 5 to 20
Loom pricing is deceptively simple on the surface — four tiers, a free entry point, and a clear upgrade path. But once a team starts doing the math at 10 or 20 seats, the numbers shift considerably. The Business + AI tier, in particular, represents a significant jump that not every organization will find justified. This guide works through every plan in precise detail, including what changed after Atlassian acquired Loom in 2023, and what teams at various sizes should actually expect to pay.
The short version: Loom’s free plan is genuinely generous for individual creators and small teams. Its Business plan is competitive but not cheap. And the AI tier — at nearly $50 per user per month — demands a serious conversation about whether the automation features deliver enough value to justify the premium.
Loom Pricing Plans Overview
Loom currently offers four plans: Starter (free), Business, Business + AI, and Enterprise. Understanding loom pricing at the feature level is the fastest path to choosing the right tier. Here is a side-by-side comparison of what each plan includes at the feature level that matters most to purchasing decisions.
| Feature | Starter (Free) | Business ($15/mo) | Business + AI ($48/mo) | Enterprise (Custom) |
|---|---|---|---|---|
| Price (annual, per user) | Free | $15/mo | $48/mo | Contact sales |
| Price (monthly billing) | Free | ~$20/mo | ~$55/mo | Contact sales |
| Recording length limit | 5 minutes | Unlimited | Unlimited | Unlimited |
| Video storage | 25 videos | Unlimited | Unlimited | Unlimited |
| Custom branding | No | Yes | Yes | Yes |
| Password-protected videos | No | Yes | Yes | Yes |
| AI video summaries | No | No | Yes | Yes |
| AI transcripts & chapters | No | No | Yes | Yes |
| AI message coaching | No | No | Yes | Yes |
| SSO / SAML | No | No | No | Yes |
| Priority support | No | No | No | Yes |
The table above uses annual billing figures. Monthly billing adds roughly 25–33% to the per-user cost — a meaningful penalty for teams that do not want to commit to an annual contract upfront.
Free Starter Plan — What You Actually Get
The Starter plan is legitimately useful, which is not always true of free software tiers. Loom offers unlimited recordings on the free plan. The current limit is on storage: users can hold up to 25 videos in their library, and recording length is capped at five minutes per video.
For a solo creator, a freelancer doing client walkthroughs, or a small team sharing quick screen recordings internally, those limits are workable. The five-minute cap is the more common frustration — it rules out longer product demos, detailed onboarding recordings, or any walkthrough that needs more than a few minutes to complete.
What the free plan does not include: custom branding (Loom’s watermark appears), password protection, viewer insights beyond basic view counts, or any AI features. For teams evaluating tools for the first time, the Starter plan is a reasonable entry point. See how video-based async communication compares to broader marketing automation software workflows when evaluating what tools belong in a modern sales stack.
Business Plan Breakdown
The Business plan at $15 per user per month (annual billing) is where Loom becomes a professional tool. The recording length cap disappears entirely, video storage is unlimited, and teams gain access to custom branding, password protection, call-to-action buttons on videos, and engagement analytics that show exactly who watched, for how long, and where they dropped off.
The Business plan also adds team workspaces, folder sharing, and basic admin controls. For a distributed sales team or a product team doing async updates, these are the features that turn Loom from a convenience into a system. The viewer analytics alone justify the upgrade for anyone doing sales video outreach.
What Business does not include: no AI transcription, no automated summaries, no chapters, and no coaching features. For teams that do not need AI augmentation, Business is the practical ceiling. At $15/user/month on annual, it is priced reasonably against competitors like Vidyard for similar feature sets.
The monthly billing option for Business sits around $20 per user per month. For a team of five paying month-to-month, that is $100/month versus $75/month on annual. The difference compounds quickly at larger team sizes. For broader context, see the sales funnel software landscape to understand how video messaging fits into the full stack.
Business + AI Plan
The Business + AI plan at approximately $48 per user per month is the most divisive entry in Loom’s current lineup. It includes everything in Business plus AI-powered features: automatic video transcripts, AI-generated summaries, chapter detection, filler-word removal, and AI message coaching that reviews a recording and suggests improvements to clarity, pacing, and structure before sharing.
The AI coaching feature analyzes the content of a recorded message and flags communication issues — useful for sales reps doing prospecting outreach or customer success managers recording escalation responses. Whether it is worth a $33-per-user-per-month premium over standard Business depends entirely on how heavily a team leans into async video communication.
For teams that send 20+ Loom videos per week per user, the time savings from auto-transcription and AI summaries likely justify the cost. For teams that record three Looms a week for internal updates, it probably does not. AI transcripts and summaries are increasingly table-stakes features — competitors like Notion, Slack, and Google Meet are building these capabilities into their platforms at no additional cost.
Which Loom Plan Is Right for Your Team?
- Starter (Free) — best for solo creators, freelancers, and teams doing occasional internal recordings under 5 minutes
- Business ($15/user/month) — right choice for sales teams, customer success, and product teams who need branded, trackable video with analytics
- Business + AI ($48/user/month) — justified for high-volume video teams (20+ videos/week per user) where AI transcription and coaching save measurable time
- Enterprise (custom) — required for organizations needing SSO, advanced admin, SOC 2, or deep Atlassian/enterprise integration
- Education tier — check Loom’s education portal; verified students and teachers may qualify for free or discounted access
Enterprise Pricing (Custom)
Loom’s Enterprise tier is custom-priced and requires a sales conversation. It layers in SAML-based single sign-on, advanced admin controls, custom data retention policies, dedicated customer success managers, and priority support SLAs.
Based on publicly available information, Loom Enterprise generally runs in the $20–$30 per user per month range at significant scale, with volume discounts for 50+ or 100+ seat deployments. Organizations that need SOC 2 compliance, audit logs, or integration with enterprise identity providers will find these features unavailable at the Business tier.
The Atlassian acquisition has meaningfully expanded Loom’s enterprise credibility, with deep integrations into Jira and Confluence now native. Enterprise buyers in the Atlassian ecosystem will find the negotiation easier given the strategic fit.
Annual vs. Monthly Billing Savings
The discount for committing to annual billing is approximately 25% across Loom’s paid tiers.
| Plan | Monthly Billing (per user) | Annual Billing (per user) | Annual Savings (per user) |
|---|---|---|---|
| Business | ~$20/mo | $15/mo ($180/yr) | ~$60/year |
| Business + AI | ~$55/mo | $48/mo ($576/yr) | ~$84/year |
A 20-person team on Business pays $3,600/year on annual billing versus $4,800/year on monthly billing — a $1,200 difference. For organizations with budget certainty, annual commitment is straightforward. For early-stage teams still testing whether Loom fits their workflow, starting monthly and switching to annual after 90 days is a reasonable approach.
Loom Pricing for Teams — What 10 Users Really Pay Each Month
Abstract per-user pricing rarely lands the same way as concrete team totals.
| Team Size | Starter | Business (Annual) | Business + AI (Annual) |
|---|---|---|---|
| 5 users | $0 | $900/yr ($75/mo) | $2,880/yr ($240/mo) |
| 10 users | $0 | $1,800/yr ($150/mo) | $5,760/yr ($480/mo) |
| 20 users | $0 | $3,600/yr ($300/mo) | $11,520/yr ($960/mo) |
The Business plan remains reasonable at scale. $1,800 per year for a 10-person team is defensible for unlimited video messaging, analytics, and branded communications. The Business + AI tier at $5,760 per year for the same team is a harder conversation — it exceeds what many small teams spend on their entire CRM or project management stack. Teams building a full sales communication stack should look at whether video messaging fits inside a larger toolchain. See CRM software options that incorporate communication workflows natively, and how marketing automation platforms can deliver similar async communication capabilities at lower total cost.
Is Loom Worth the Price?
Starter: Yes, unambiguously, for individual contributors and micro-teams. The five-minute recording cap is a real constraint, but for quick internal updates, the free tier is among the best free screen recording tools available.
Business: Yes, for most professional teams. At $15/user/month annually, Loom Business is priced competitively for what it delivers. The analytics features alone make it measurably useful for sales outreach and customer success workflows.
Business + AI: Conditionally. The AI features are well-implemented, but the $33-per-user premium over Business is steep. High-volume video teams will find real value. Low-to-medium volume teams should start at Business and evaluate after three months of actual usage data.
Enterprise: The right choice for organizations with real compliance requirements and existing Atlassian infrastructure. For everyone else, Business-tier features are sufficient. Consider how Loom fits alongside broader CRM features and whether a unified platform reduces total toolchain cost. See the full platform comparison for a side-by-side view. Teams ready to consolidate should book a demo of Automated Sales Machine to see the full workflow in practice.
Loom Pricing After the Atlassian Acquisition
Atlassian acquired Loom in October 2023 for approximately $975 million. Pricing has firmed up in ways that pre-acquisition users did not always anticipate. The old free plan that allowed unlimited 5-minute videos with no storage cap was revised — the current 25-video library limit is more restrictive. Business plan pricing has also increased modestly from pre-acquisition Pro plan rates.
The acquisition also means Loom’s roadmap is now tied to Atlassian’s enterprise strategy. Deep integrations with Jira and Confluence are now native, which makes Loom the obvious choice for organizations already running on Atlassian tools.
Frequently Asked Questions About Loom Pricing
How much does Loom cost per month?
Loom’s paid plans start at approximately $15 per user per month on annual billing (Business plan) or around $20 per user per month on monthly billing. The Business + AI plan runs approximately $48 per user per month on annual billing. Enterprise pricing is custom. The Starter plan is free with limitations on recording length (5 minutes) and video storage (25 videos).
Is Loom free forever, or does the free plan have limits?
Loom’s Starter plan is free with no time expiration, but it carries real constraints: recordings are capped at 5 minutes each, and the video library is limited to 25 stored videos. There are no AI features, no custom branding, and no password protection on the free tier. For individual and light team use, it is functional. For professional or external-facing use, most teams will need to upgrade within weeks of regular use.
What is the difference between Loom Business and Business + AI?
Both plans include unlimited recording length and storage, custom branding, password protection, and engagement analytics. Business + AI layers on a full AI feature suite: auto-generated transcripts, video summaries, smart chapter markers, removal of filler words from recordings, and a coaching assistant that reviews your video before you send it. The premium for Business + AI is approximately $33 per user per month over Business — justified for high-volume video teams and harder to rationalize for occasional users.
Does Loom offer a student or education discount?
Yes. Loom has historically offered education pricing for verified students, teachers, and educational institutions. The specific terms have shifted somewhat since the Atlassian acquisition, so it is worth contacting Loom directly or checking their education portal for current eligibility and pricing.
How much does Loom cost for a team of 10?
A 10-person team on Loom Business with annual billing pays $1,800 per year ($150 per month). On monthly billing, the same team pays approximately $2,400 per year. Upgrading to Business + AI at annual billing brings the total to $5,760 per year ($480 per month) for 10 users.
Did Loom prices change after the Atlassian acquisition?
Yes, though gradually. Pre-acquisition Business/Pro pricing was available as low as $8 per user per month in some markets. Current Business pricing at $15 per user per month annually reflects an increase. The free plan also became more restrictive. The trade-off is a meaningfully stronger product, particularly for enterprise and AI features.
